The Importance of Social Media Audience

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Placing value on the social media audience is not always easy. Depending on the nature of your business and the media outlet you are looking at, the value of your audience might vary. Regardless of the situation, the social media audience does play a role in the success of your company.

Connecting With New Customers

Your social media audience is a valuable tool to help improve your business, identify problems and connect with new customers. According to PointBurst.com, each customer that approves of your business and gives recommendations on social media outlets is able to reach roughly 230 other individuals. Even if a small portion of those online friends decide to look at your social media accounts and give your business a try, you will see gradual growth over time.

According to Technorati.com, the most successful social media users and businesses connect with the audience by responding to questions, getting involved and observing the concerns that arise. By connecting with your audience, you are able to show that you are paying attention to their worries or you are ready to answer questions if they come up.

Addressing Problems

Connecting with your customers is only one element that is valuable in social media. You are also able to learn about problems with your products or services.

Read the posts that you receive from your audience. If you notice that a concern has come up or a problem has occurred, respond to the problem with a message. Ask questions about the situation and clarify any issues that you do not understand.

If it is possible, then address the problem immediately over the social media outlet. For example, if you can troubleshoot a product over the media outlet, then give the information to your audience directly. You will show that you are willing to listen and you are ready to give your customers answers.

After a problem is resolved, you can also post messages about the situation on your media address. Tell your audience about the problem and the solution that they can apply if the problem occurs again in the future. You are talking to your audience and showing concern for their worries. That allows you to connect with them and improves your reputation as a business.

Focus on Sharing

The real value of social media websites is not getting more customers. It is actually connecting with your audience on a personal level and sharing information that your audience will find useful. You can share tips about your products, facts about the history of products that are similar to yours or information that you feel is relevant and useful to your audience. For example, if you sell a skin care product, then you might offer information about ways to fight acne or address dry skin.

Share information with your audience. Content and engagement are ultimately the aspect that sets your business apart. It is a subtle way to advertise your services without actually talking about products directly.
The social media audience is a valuable way to advertise and gain business through word of mouth. Although it can take time to build up a solid foundation and see business benefits, you will improve your company's reputation and standing with social media.

About The Guest Contributor : Matt Smith is a Dell employee who writes to help raise awareness on the topic of Social Media and other network management subjects.