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| Img Source: Google |
Placing value on the social media audience is not always easy. Depending on the nature of your business and the media outlet you are looking at, the value of your audience might vary. Regardless of the situation, the social media audience does play a role in the success of your company.
Connecting With New Customers
Your social media audience is a valuable tool to help improve your business, identify problems and connect with new customers. According to PointBurst.com, each customer that approves of your business and gives recommendations on social media outlets is able to reach roughly 230 other individuals. Even if a small portion of those online friends decide to look at your social media accounts and give your business a try, you will see gradual growth over time.
According to Technorati.com, the most successful social media users and businesses connect with the audience by responding to questions, getting involved and observing the concerns that arise. By connecting with your audience, you are able to show that you are paying attention to their worries or you are ready to answer questions if they come up.
Addressing Problems
Connecting with your customers is only one element that is valuable in social media. You are also able to learn about problems with your products or services.
Read the posts that you receive from your audience. If you notice that a concern has come up or a problem has occurred, respond to the problem with a message. Ask questions about the situation and clarify any issues that you do not understand.
If it is possible, then address the problem immediately over the social media outlet. For example, if you can troubleshoot a product over the media outlet, then give the information to your audience directly. You will show that you are willing to listen and you are ready to give your customers answers.
After a problem is resolved, you can also post messages about the situation on your media address. Tell your audience about the problem and the solution that they can apply if the problem occurs again in the future. You are talking to your audience and showing concern for their worries. That allows you to connect with them and improves your reputation as a business.
Focus on Sharing
The real value of social media websites is not getting more customers. It is actually connecting with your audience on a personal level and sharing information that your audience will find useful. You can share tips about your products, facts about the history of products that are similar to yours or information that you feel is relevant and useful to your audience. For example, if you sell a skin care product, then you might offer information about ways to fight acne or address dry skin.
Share information with your audience. Content and engagement are ultimately the aspect that sets your business apart. It is a subtle way to advertise your services without actually talking about products directly.
The social media audience is a valuable way to advertise and gain business through word of mouth. Although it can take time to build up a solid foundation and see business benefits, you will improve your company's reputation and standing with social media.
About The Guest Contributor : Matt Smith is a Dell employee who writes to help raise awareness on the topic of Social Media and other network management subjects.
25 Comments
Hi Matt Smith
ReplyDeleteYour social media audience is a valuable tool to help improve your business, this is the real fact. No any business will achieve its goal without the effective use of social media. For those person who run Blogs and Online business. Social media is inevitable for them. Wishing more post on social media from you.
Thank you pawan !
Deletehello admin,
ReplyDeleteThank you for this awesome article....hoping many other article from pokharatech like this...
Social media audience is definitely important in terms of sharing. Having a strong social media connection can help a website be promoted in different community where active social media users gather and engage with each other. Keep in mind that a "share" of website is a form of marketing/promotional campaign which can drive a lot of traffic to the website.
ReplyDeleteThank you for commenting here !
DeleteSocial media network is a perfect platform for connecting and meeting potential customers and audiences in general. The social media can be a useful tool to promoting any brand effectively if properly done. I myself have been exploiting the powers of the social media and it has really been awesome. Thanks for sharing such a wonderful article.
ReplyDeleteThanks for comment mate !
DeleteSocial sharing is so big on these sites Matt.
ReplyDeleteGiving before receiving is the way to go.
Think of karma, or sowing and reaping.
Help people and you will be helped in a big way on social media sites.
Thanks for sharing!
Ryan
Thanks for comment dear !
DeleteHello Pawan,
ReplyDeleteSocial media is the best place to build a network and as well as good traffic. I have been blogging for quite some time now and i must say social media have played a lot in my blogging life. I love the tips you bring, they are spot on...
Seems you do not read the article carefully ! but, it's ok ! Its not contributed by Pawan, it is guest post by Matt Smith :) Anyway thank you for stopping by ! Hope PT will get your more visit in upcoming days !
DeleteGood post. Businesses can use social media to build their credibility and prove that they care what their customers are experiencing. Any organization using social networks will definitely receive much respect and more customers.
ReplyDeleteYeah, its true bro, thank you for stopping by !
DeleteSocial media is really important these days, many site having a lot of visitors from social media.
ReplyDeleteyes its true fact ! Thank you Rajesh for comment !
DeleteSocial Media trending source on internet marketing if people use them in right way sure they will get good business especially twitter and linkedin are best source for me till now.
ReplyDeleteHappy to knwo that social media is helping you as like me ! Thank you for stopping by !
Deletegreat post Bishnu. :) this article reminds me of the times when i am creating marketing reports for my clients and i always include the Social Media as part of Promotion Strategy (Marketing reports usually have a section called Marketing Mix that includes 4Ps particularly Place, promotion, Price and Products/services)
ReplyDeleteconnecting with customers and addressing problems, similar to what you stated in this post, are my primary reasons for including social media as part of the promotion strategy
Thank you Marilyn !
DeleteHey there,
ReplyDeleteIn today's world whenever it comes to marketing, advertising or growing up your business than SOCIAL MEDIA is the only word which is preferred first. Social media marketing has actually replaced the word "GROWTH AND ADVERTISEMENTS"..!!
Very well written and a must read..!! Great work...!! :)
Regards
Charmie
Hello Charmie,
DeleteThank you for stopping by ! and heartly welcome to PokharaTech, hope pokharatech will get more visits from you.
Hi Bishnu, The importance of social media presence and audience cannot be over emphasized. Any Business that needs to grow has to consider having a full presence on social media site. This is because social media have witnessed a sporadic change as its users have incorporated their personal lives into it. If a business needs to grow, meets new prospects, addresses issue. Its need a social media audience.
ReplyDeleteThanks for sharing this great article.
Social Media is a great tool to getting your business noticed. I'm glad you wrote such an informative article anyway. Take care.
ReplyDeleteGreat article, With all of us being extremely active on various social networking sites, it only makes sense for us to be using them to our best advantage.
ReplyDeleteThe importance of social media an never be over emphasized. You have listed the most important reasons why one should be serious with social media. thanks for such an awesome contribution.
ReplyDelete