10 Sure Principles for Effective Web Designing

Web designing isn’t just a matter of learning all the codes and how to use illustration programs like Photoshop. It’s about adhering to a few select principles which segregate the average designers from the great designers. To become one of the select few great web designers, it’s necessary to follow the 10 sure principles for effective web designing.

1.    Clear and Striking Web Pages

A website only has a few short seconds to hook the visitor. If it doesn’t encourage the visitors to read on in the first few seconds, they’ll leave the website as web users are more demanding than ever. Ensure the first page a user sees is clear and beautiful. For more information on the theories behind this principle, research Krug’s Law of Usability. It focuses on this aspect and highlights how to apply it to your own web designing endeavours.

2.    Hooking the User

Crafting a website of beauty is one thing, but actually hooking their eyes is quite another. You need to catch the eye. Advertising techniques use things like graphics, animations, and bold fonts to hook the reader. The issue with this principle is it’s easy to get carried away. You must learn to strike the balance between too little and too much. Go too far and you risk blinding the visitor, or even worse hooking them so much they don’t concentrate on the rest of the website. When you use this principle, use it in moderation.

3.    Amazing Content

Having a cool banner is only going to take a website so far. A web designer must bear in mind amazing content trumps all. Not only does good content keep people reading, it helps with Search Engine Optimisation (SEO) and dealing with Google. Start writing your content by defining your point and shooting straight for it. Avoid going off on a tangent. Depending on the website, you should probably stick to objective language which is plain and simple to understand. Well-written content makes a site much more appealing.

Principles for Effective Web Designing

4.    Functionality

The first thing a visitor to your website wants to know about is what the point of the website is. In your design, you should highlight what the site is all about. Establish what the site can offer the visitor and what it expects in return.

5.    Time Considerations

You’ve probably landed on a website where you didn’t understand what it was all about. And you’ve probably visited websites which have a clear purpose. What joins them together is the fact it takes ages just to find out what to do next. Stay away from long details and get to the point. Avoid designing additional pages for content which you could easily fit into one of the existing pages. Assume every visitor is in a hurry and wants to find out about everything now. It doesn’t mean you should spare the details, it just means the long-winded description should be a choice not a requirement.

6.    Simplicity

Website design has had one consistent factor since the profession initially came into being. Maintaining an aura of simplicity still remains as the most important thing in website design. If you have to create a coloured box where you’ll put the site owner’s contact details, stick to one colour. Don’t attempt to overdo it.

7.    Special Effects

Special effects are a source of wonder for many novice web designers. Unfortunately, the use of transparency can go too far. It’s not uncommon for people just discovering special effects to use them everywhere. It was a source of frustration for visitors in the early 2000s where spinning graphics and over-the-top colour schemes dominated most websites. Use them only when it’s absolutely necessary.

8.    TETO

TETO is an acronym for Test Early Test Often. Stick to this religiously. It means you should regularly test and debug your website. Early problems will always occur, and it’s much easier to iron out these mistakes early. And it’s not just to prevent the problems you expect, it’s to stop the issues which you don’t expect.

9.    Communicate

Unless you’re designing a website for yourself, you need to communicate with the person commissioning you to build a website. Obviously, you want what’s best for the client, but it’s ultimately their website. The client will offer you suggestions as to what he or she wants, and you want to offer them your suggestions as well.

10.    Loading Times

Check the loading times for each page. If a page takes too long to load, tweak it to improve this. Visitors won’t stick around on a website which takes a few minutes to load each page. It’s faster for them to go elsewhere.

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